Hi, I'm Ale. Building digital products that matter.

12+ years designing products people actually use — from AI platforms and design systems to Web3, eCommerce, and the game industry. I work best at the intersection of complex problems and clean execution.

Alejandro Berteuris
🇦🇷 Based in Argentina Open to remote opportunities
AI / MLOps
Product Design
Design Systems
Blockchain
eCommerce
SaaS Platforms
UX Research
Frontend Knowledge
Team Leadership
CRM
Games
Collectibles
Healthcare
AI Components
AI / MLOps
Product Design
Design Systems
Blockchain
eCommerce
SaaS Platforms
UX Research
Frontend Knowledge
Team Leadership
CRM
Games
Collectibles
Healthcare
AI Components

Selected Work

Some recent work

(from full-time roles)

2025

Topps Digital — IP Scalability

Built Easel, a scalable atomic design system for Fanatics Collectibles, solving fragmentation across 160+ intellectual properties — from MLB and NFL to UFC and WWE — and enabling the product team to ship consistent, high-quality experiences at scale.

Topps Digital — IP Scalability
7+
IPs covered
150+
Base components
500+
Component variants
200+
Design tokens
Design System Tokenization Component Library IP Theming Prototyping
2023

Teknoir AI MLOps Platform

End-to-end UX for an AI/MLOps platform enabling teams to deploy and manage machine learning models at scale — from data pipeline to production monitoring.

Teknoir AI MLOps Platform
3+
B2B clients
400+
Users onboarded
15+
Testing rounds
6+
Competitors audited
UX Research Competitive Analysis User Flows Prototyping Design System
2021

Playground

Lead Product Designer for a Web3 creator and community platform — combining NFT ticketing, crypto wallets, and Playground Coins rewards into an experience accessible to everyone.

Playground
120+
Communities
1K+
NFT tickets sold
68%
Engagement rate
400+
Active members
UX Research User Flows Prototyping Web3 UX iOS App
2020

Yappa World Inc

Designed the UX and atomic design system for an audio and video community platform — enabling bloggers, podcasters, and publishers to embed live voice conversations directly into their websites.

Yappa World
3+
Creator personas
40+
Components built
60%
Engagement uplift
2
Formats unified
UX Research User Flows Prototyping Design System Audio/Video UX
2019

Airkit

Sr. UX/UI Designer on a low-code platform enabling enterprise teams to build and ship customer journeys — FNOL, claims tracking, onboarding — without writing a line of code.

Airkit
70%
Lead time reduction
50+
Templates built
4+
Industries served
100+
Enterprise clients
UX Research Flow Architecture Prototyping Design System Low-Code UX
Fanatics
Topps
Disney
NBA
Star Wars
NFL
WWE
MLB
Marvel
Diageo
Airkit
Homebase
Teknoir
AAC
Yappa
Fanatics
Topps
Disney
NBA
Star Wars
NFL
WWE
MLB
Marvel
Diageo
Airkit
Homebase
Teknoir
AAC
Yappa

Let's work together

Got a project in mind?

Ready to bring your ideas to life? Let's talk about your project and create something amazing together.